The world of digital marketing is on the roll, and it is moving too fast. Especially, with the rise of AI, things are going smoother and quicker. Besides this, it also won’t be wrong to say that without AI tools, we cannot catch up with the advancements in the industry.
Digital marketers are leveraging AI technology to get good results and save time. Now, the question that arises here is which AI tools you can use as a digital marketer.
Especially, the ones that are free to use, as not everyone has the budget for paid ones.
Well, in this post, we are going to talk about some of the best free AI tools that digital marketers can use for free. Let us have a look.
Top Free AI Tools that Digital Marketers Can Use Right Now
Chatcraft
The first AI tool on our list that you can use for free is Chatcraft. It is a great tool for brainstorming ideas and creating a brief on a topic.
When it comes to creating a content piece, having a great idea is important, and that’s where Chatcraft comes in. It not only suggests a topic but also outlines a content plan along with headlines.
This tool is ideal for small agencies, content teams, solo marketers, and startups, especially those that need a quick response.
Well, being an AI tool, a human touch is important. The best way to use this tool is to include your ideas and industry insights into the results received. Avoid copy-pasting the content.
Lumen5
If we talk about digital marketing, videos play a vital role in improving your presence. Lumen5 is an excellent AI tool that helps you create videos in minutes.
Trusted by top industries across the globe, Lumen5 is best for creating social media videos to establish your brand identity. This tool can quickly convert a piece of content, be it a blog or an article, into a video snippet.
Above all, it also matches visuals with texts and allows you to edit transitions as per your needs.
Again, human touch is necessary here to maintain your brand strategy as unique.
Copy.ai
Whether you want to create an ad copy, generate email subject lines, or write product descriptions, copy.ai can be your go-to partner. This tool is ideal for performance marketers and e-commerce brands.
Copy.ai gives you the leverage to add your brand’s tone, audience segment, and purpose. Based on the inputs, you get tailored content that you can use for your marketing efforts.
For better performance, polish the AI draft by adjusting the CTA or adding some unique information.
AnswerThePublic
If you want to perform keyword research and get audience insights, AnswerThePublic is the AI tool you can trust. This tool maps out real questions your audience is asking. You get a visual of curiosity, “how to…,” “why do…,” “are …” ideas—that feed content calendars.
Well, you must understand that not every question will fit your brand. Choose the ones that match your tone and authority, then build content around them.
Grammarly
Grammarly is one of the most used free AI tools for polishing a content draft and adjusting the tone of the content. Grammarly’s free tier catches typos, grammar errors, and awkward phrasing in real time, giving you the content that you can post with confidence. This tool is ideal for freelancers or almost anyone who writes.
Well, you need to have a thorough look at the draft before using it. Creative tone, strategic nuance, or brand voice? Grammarly stays literal. Use it, then run your own “Does this sound like you?” check.
Google Analytics 4’s AI Insights
This AI tool is used by digital marketers to check web traffic trends and detect any anomalies. GA4 flags shifts in user behavior, traffic spikes, and conversion dips, then offers suggestions on what might be happening.
This tool is helpful for website owners, paid media teams, and performing web analysis.
Ubersuggest
If you need quick keyword research or want to spy on competitors, Ubersuggest’s free tier gives you keyword volume, SEO difficulty, backlink profiles, and even content ideas. It’s not as deep as premium tools like Ahrefs or Semrush, but for marketers on a budget, it’s more than enough to inform a solid content plan.
Just be aware of daily search limits on the free version.
Hotjar
Hotjar’s free heatmaps and session recordings let you see where users click, how far they scroll, and what they ignore. This helps you fix layout issues, identify content gaps, or understand why a CTA isn’t converting. It’s a visual gut-check that adds another layer beyond traffic numbers.
Just know it doesn’t tell you why users act, it only shows what they did.
Canva AI Tools
Canva has quietly added some solid AI features to its free plan, like Magic Resize and background removal. Whether you’re designing a story slide, infographic, or ad banner, you get fast, on-brand visuals with minimal effort.
It’s perfect for non-designers, but don’t rely on templates alone. Customize layouts and fonts to maintain consistency with your brand’s visual language.
Jasper AI
Jasper AI is built for scale. It’s an advanced writing assistant geared toward marketing teams who need lots of content, fast, like landing pages, email sequences, and product descriptions.
Jasper shines with its brand voice, memory, and workflow templates, even in its trial or limited free mode. Still, AI can’t tell your story like you can. Use it for volume—but bring the strategy, tone, and storytelling yourself.
Surfer SEO
Surfer SEO integrates AI-driven content optimization into your writing process. It tells you what keywords to use, how often to use them, and how your content stacks up against top competitors.
It’s like having a live SEO checklist. The free trial or limited features still offer a helpful glimpse into optimizing content with precision.
Just be careful not to keyword-stuff. SEO is important, but clarity and flow still win.
How to Combine These Tools for Maximum Impact?
Start with AnswerThePublic or Ubersuggest to understand what your audience wants. Use Chatcraft or Jasper AI to outline content and generate first drafts. Run your copy through Grammarly for cleanup.
For visuals, lean on Canva and Lumen5 to create graphics and video from your content. Install Sumo to collect leads and Hotjar to study user behavior.
Track your traffic shifts with GA4 and optimize your posts using Surfer SEO to rank higher over time.
What to Keep in Mind While Using Free AI Tools?
Keep these points in mind:
- Free isn’t forever. Many tools limit daily usage, features, or exports unless you upgrade.
- Don’t publish raw AI output. It’s useful for speed, but not a substitute for original thinking or tone.
- Check privacy compliance. Especially when using forms, popups, or behavioral tracking.
- Balance SEO and clarity. Tools like Surfer help with ranking, but writing for humans still matters most.
- Test, tweak, repeat. Use data and feedback to guide edits, not guesses or assumptions.
Final Thoughts
AI tools are accelerators, not replacements. They help you work faster, uncover insights, and execute better, but only if you lead the strategy. Stay selective.
Don’t overload your stack. Pick the tools that solve your current issues and layer them into your workflow with intention. The rest? That’s your creativity, judgment, and experience, things no AI can replicate.
