Getting the best out of your SERP performance is not easy. Along with the implementation of robust SEO strategies, it is also important to stay updated with Google’s core updates.
Google periodically rolls out core updates to improve its algorithms and enhance user experience. The latest Google update was launched in March 2025.
Started on March 13, Google’s March 2025 core update was completed after 14 days on March 27, 2025. After this update, most websites are affected, some in a positive way and some in a negative way.
Well, if you are concerned about the impact of this update on your website, this post is for you. Here, we will see whether your site is at risk or is performing well.
Let us see what this core update is all about.
What’s New in Google’s March 2025 Core Update?
Here are some of the key areas you need to focus on to improve your site’s performance after the update:
Human-Centric Content is the Priority
Posting content just to manipulate search engine rankings will no longer work. In the last several updates, along with the March 2025 one, Google clearly states that the content written to serve users will be preferred rather than AI or thin content published just to get higher rankings. Websites with content that reflects unique information, topics with thorough research, and clear value will gain higher rankings.
How to Improve Your Website’s Performance?
- Create fresh, valuable, and information-rich content.
- Do not completely rely on AI-generated content without giving human oversight.
- Follow EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) principles while creating content.
Site Reputation Abuse Will be Punished
Site reputation abuse refers to exploiting a website’s credibility by posting third-party, low-quality content that is not related to its niche. Such websites will be punished by Google. This technique is known as “Parasite SEO.” Search engine bots will identify such websites while hurting their reputation. Such practice will now be under the scanner.
How to Improve Your Website’s Performance?
- Audit your website for irrelevant and/or low-quality guest posts and remove them.
- Make sure that all the content present on your website meets its primary niche.
- If you host any affiliate or sponsored content, disclose it clearly.
Enhanced Spam Detection
Google is focusing on improving user experience by ensuring every result that appears in the search engine results pages is relevant to the user’s search query. For that, the search engine has improved its algorithm to identify and target manipulative SEO practices like keyword stuffing, cloaking, and link schemes. Any website engaged in such SEO spam practices will be targeted and pushed down in the rankings.
How to Improve Your Website’s Performance?
- Practice organic link-building strategies.
- Avoid creating content focused only on manipulating search engine rankings.
- Pay attention to technical SEO, like site structure and internal linking, for better user guidance.
Focus on E-E-A-T
The latest core update has maintained its focus on EEAT guidelines. Google’s algorithm has been evaluating all the website content based on these guidelines only. If you are not following them, your site is definitely at risk. The search engine is favoring content verified by experts, especially in YMYL (Your Money, Your Life) niches like health and finance.
How to Improve Your Website’s Performance?
- Wherever possible, highlight author credentials and expertise.
- For any claims, cite reputable sources.
- Boost authority by getting backlinks from trusted sources.
User Experience Should be the Priority
Websites offering seamless, fast, and mobile-friendly experiences are climbing the rankings. Factors like page load speed, mobile responsiveness, and clear navigation are more critical than ever.
Who’s Most Affected After Google’s March Update?
Certain niches are more affected than others after the March core update by Google. Let us have a look:
News & Publishing Sites
Those relying on clickbait or republished content may see declines. Original content with in-depth analysis will see a rise in their rankings.
E-commerce & Affiliate Marketers
Marketers posting thin & irrelevant product descriptions and generic affiliate content are penalized. However, platforms with detailed reviews and genuine user feedback are favored.
Local Businesses
Sites with keyword-stuffed location pages or inconsistent business information may drop in rankings.
How to Adapt and Thrive After the Update?
Here are the steps that may help you adapt to the changes and compete effectively:
Conduct a Comprehensive Audit
Tools like Google Search Console may help you identify underperforming pages along with the sections that require improvement.
Enhance Content Quality
It doesn’t matter what your niche is and what you are posting; make sure it creates value and is user-centric. Content that addresses specific user needs and questions will be rewarded.
Strengthen Technical SEO
Ensure your website is fast, mobile-friendly, and free from technical issues that hinder user experience.
Build Trust and Authority
Showcase expertise through author bios, cite credible sources, and engage with your audience to build trust.
Stay Updated
Regularly monitor Google’s guidelines and adjust your strategies accordingly to stay ahead.
In conclusion, Google’s March 2025 Core Update underscores the importance of quality, relevance, and user trust. By focusing on creating valuable content and providing an excellent user experience, your site can not only withstand algorithm changes but also thrive in the evolving digital landscape.
