PPC (pay-per-click) is one of the most effective and budget-friendly mode of digital marketing strategies. It is an advertising technique where you only need to pay when a user clicks on your ad. Besides this, it allows you to target specific audience based on the interests, search behavior, and demographics.
Above all, through PPC, you can also specify keywords for which you want your ads to appear. Additionally, you can also select PPC advertising channels based on your preferences.
However, to drive quality sales, it is important to create a high-performing PPC campaign. In this post, we will see some effective practices utilizing which you can get quality sales with your PPC campaign.
Top Strategies to Drive Quality Sales Through PPC Campaign
Be Clear with The Goals
The first and foremost thing you should focus on while setting up a PPC campaign is to set clear goals. You must be very clear of what you want to achieve with PPC ads.
Having clear goals helps with the right keyword selection while shaping your campaign in the right direction. Here, if your goal is to drive sales, be sure what you are selling and how your products are going to help your target audience.
Choosing Right Keywords is the Key
Selecting the right keywords play a crucial role in the success of your PPC campaign. Hence, you need to perform thorough keyword research to find the keywords/phrases that aligns with your target audience and campaign’s goals.
Here, you need to focus on selecting high-intent keywords indicating a strong buying intent. Additionally, do not forget to include long-tail keywords. They tend to provide a higher conversion rate.
Another important point that requires your attention while choosing the keywords is to identify negative keywords. They can help you prevent any wastage of your PPC budget. Marking negative keywords prevent your ad from appearing in the search results for irrelevant queries. Use appropriate tools to identify the right keywords aligning with your goals.
Optimize Your Ad Copy
Your ad copy must get user’s attention to drive sales. Make sure it clearly conveys the offer to your target audience. Besides this, your CTA must be clearly visible so that interested users find it easy to check/buy the products/services you sell.
Despite creating a compelling ad copy, you must also highlight the unique selling propositions of the products/services which could be some special features or exclusive discounts.
To identify the best performing ad copy, test different variations with different images and styles.
Include Ad Extensions
Ad extensions provide additional information to the users while making the ad copy more effective. They are known to increase ad’s visibility and click-through rate.
You can include sitelink extensions to direct users to specific pages on your websites. Besides this, call extensions can allow users to directly contact you via phone. If you are looking to increase footfall at your brick-and-mortar presence, location extensions can be of great help.
Using ad extensions will boost your brand’s credibility and authority.
Utilize Targeted Landing Pages
Directing users to a generic webpage through ads can significantly affect the effectiveness of your marketing campaign. Instead, create targeted landing pages aligning with what you want to sell and direct users to that page. This will not only increase the chances of conversions but also improve the trust of users towards your brand.
The landing page must have details about the products/services you are selling along with high-definition images.
Here, one thing that requires your attention is the mobile-friendliness of the landing page. If the page is not mobile-friendly, you may not get the results you expect.
Periodically Track the Campaign’s Performance
Setting up an effective PPC campaign is one thing but it is also important to track its analytics to confirm whether it is aligned with your goals. This allows you to optimize the elements that are affecting the performance of your PPC campaign.
Use tools like Google Analytics and others to check the click-through rate, conversion rate, and CPC of your campaign. These insights can help you identify the areas that need improvement to enhance the performance of your campaign.
A/B Testing for Improved Results
We always keep saying that A/B testing is the basis of several digital marketing strategies. This is also true for PPC campaigns. Your never know with ad variation will work best for which target audience. Hence, you need to test different ad versions to identify the one that suits your purpose the best.
For this, you need to test with different ad copy headlines, varied styles & sizes of CTA, landing page layouts, font styles, color combinations, and more.
Regular A/B testing will allow you to optimize ad copy for the best PPC results.
Use Remarketing Campaigns
Remarketing campaigns are highly effective when it comes to improving ROI and driving quality sales. These campaigns are targeted for users who have shown interest in your products/services earlier but didn’t convert.
With this campaign, you can re-target those visitors by showing the plus points of your products along with the details of how they can solve their pain points.
Additionally, remarketing campaign is also an effective way of connecting with past customers to increase their lifetime value. You must use personalized ads for this campaign by making them more relevant.
Keep Refining the Campaign Regularly
PPC is not a one-time strategy that you have created an ad once and it’ll keep benefiting. You need to regularly review your ad’s performance metrics, adjust bids, and refine the ad copy to meet your campaign’s goals.
Remember, the PPC landscape keep evolving and you need to stay updated with the changing trends while implementing those within your strategy. Besides this, it is also important to have a look at your competitor’s tactics to identify potential threats and opportunities.
Be consistent with these changes to enhance campaign’s performance and stay a step ahead of your competitors.
Final Thoughts
Driving quality leads and sales from PPC campaigns require strategic planning, knowledge of changing trends, continuous testing, and periodic optimization. This blog has highlighted some of the most effective and proven tips to boost your PPC campaign’s performance and drive exceptional results. Following these tactics will not only help you attract converting users but also increase web traffic and improve your brand’s authority in the digital world.
So, try these and enjoy the success of your PPC campaign.
