Email marketing is very essential tool to generate traffic on your website or capture leads directly.
Email marketing is a direct promotion tool for your product or services. whichever industry you are from email marketing is really very helpful for your business.
Why Email Marketing is Important
Email marketing has lots of advantage for every business it helps you to engage with your clients directly and help them to retain with you. emails are used to provide information about your products, offers, events, and other in a short time.
There are lots of reasons you must make email marketing one of your top priorities, but here are the top 3:
1. Cost effective:- Email marketing is affordable for every business whether it is small or a big business. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display, and social marketing.
2. Brand Awareness:- With the help of email marketing you can promote your brand directly to your costumer. you can create your reputation and stay top in your customer mind and they will connect with you whenever they have any requirement.
3. Targeted Audience:- You can segment your list and target your audience, it will increase your business and customize your mailer and stay touch with them.
Features of Email Marketing/Email Application
Email Marketing application makes it easy to manage your email marketing campaign. it will provide you lot’s of option to create, send and track your campaign.
Here we have some option which make your campaign most affordable and beautiful.
1. Campaign Builder:- If you don’t have any knowledge about coding and html then email application provide you drag & drop Builder. It will help you to create your beautiful mailer without any coding.
2. Contact list Management:- you can easily manage your email list. Effortlessly upload or add your contacts to create segmented email lists. Amazingly simple search helps you find, manage and update individual contacts.
3. Personalized email:- email application allows you to send mailers with personalization to each of you contacts. It is proven to increase opens rates and drive revenue by as much as 760% because it helps marketers give subscribers more relevant, individualized content.
4. Autoresponder:- you can set an email autoresponder which can allow you to engage with your customer whenever they open your emails or click on your emails.
5. Email Scheduling:- Send your emails and social posts immediately, or schedule for later. Create them whenever it’s convenient for you. you can manage your email campaign sending time.
6. Email Report:- Email Application can track your mail where you can see how many people open your emails, click links, go to your website and more.